Mar
11

Specialize to Rocket Your Success

Up in the sky

There are many different forms of counseling and coaching available out there to meet the needs of clients.  As a Clinical Hypnotherapist, NLP Practitioner, or a Life & Business Coach you can specialize in a certain field that you think would do best in the market or that most appeals to you. … [Read more...]

Feb
19

Two Great Reasons to Write a Non-Fiction Book – and They Are Not What You Think

Write a Non-Fiction Book

When people consider writing a non-fiction book, they are sometimes disappointed because of their expectations about the publishing world.  There seems to be a pervading myth that simply publishing a book, on its own merits, is enough to bring fame and fortune to any author.  This may come as a … [Read more...]

Jan
31

11 Excellent Marketing Methods to Generate Tons of Business

marketing ideas

Below are several ways that you can market today for little or no money at all to get more clients into your business tomorrow.   To judge which are right for you ask yourself the following questions:   1. Do you want to sell this product? Or give it away with the goal of … [Read more...]

Jan
26

How To Make a Successful Basic Introduction to Your Business in 30 Seconds

30 second introduction

There will be times in marketing your business that you will need to go in to an office or meeting and make a very brief (30 second to 2 minute) introduction of yourself and your services.  Here are a few tips to make that time well spent.   Thirty seconds is not that long at all. Within … [Read more...]

Jan
18

Why You Should Publish A Newsletter and How to Build Your List

online news

Why You Should Publish a Newsletter and How to Build Your List $0.25   For today's business owner it is imperative you are familiar with technology.  At the very least, every counselor or coach needs to have a website but I would add to that a newsletter (or 'ezine') which you … [Read more...]

Dec
28

How To Get Your Brochure To A Business

How to get your brochure to a business

  There are many times you will want to get your business information into the hands of other business owners.  For example, if you help people with grief or health recovery after terminal diagnoses you may want to advertise your services with physicians.  Or, if you are a coach and you have … [Read more...]

Dec
28

How to Create Your Professional Speaking Portfolio

professional speaker

So, you want to advance your professional speaking career but you are not sure how to do it?    Professional speaking is an excellent way to grow and market your business and to become a recognized authority in your field.  Institute of Mind Sciences highly recommends you add speaking to your … [Read more...]

Nov
10

Why You MUST Develop a Marketing Mindset

marketingmindset

Most coaches and counselors get involved in their fields for one extremely compelling and valuable purpose – because they want to make a positive impact in the lives of others.   As a professional, the extent to which you are able to fulfill that objective is contingent upon two … [Read more...]

Nov
08

5 Simple Steps to Get More Referral Business

Get more referrals

Word of mouth is one of the most effective ways to grow your coaching, NLP, or Hypnotherapy business. It’s free, or at most costs very little, yet very few coaches use it to anywhere near its potential!   Consider this: if you got just one referral from each one of your clients, over … [Read more...]

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